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Una su tre 


Customer: Saugella


Industry: Personal Care


Project: Integrated Campaign

Awards:

2024 NC Awards 

1 Gold | 1 Silver


2024 Touchpoint Awards 

1 Gold


2024 L'Italia che comunica 

1 Gold

Despite the many recent headlines, gender-based violence is still too often seen as a series of isolated cases.
But the data tells a different story: 1 in 3 women is a victim. It’s a systemic issue, not an exception.


Together with Saugella, a leading brand in intimate wellness, and Di.Re, we chose to confront this truth head-on with a data-driven awareness campaign.

Our goal was simple: make the numbers impossible to ignore.

To do so, we translated the 1-in-3 ratio into a clear, immediate visual language—turning abstract data into something tangible, powerful, and impossible to overlook.

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