
Una su tre
Customer: Saugella
Industry: Personal Care
Project: Integrated Campaign
Awards:
2024 NC Awards
1 Gold | 1 Silver
2024 Touchpoint Awards
1 Gold
2024 L'Italia che comunica
1 Gold
Despite the many recent headlines, gender-based violence is still too often seen as a series of isolated cases.
But the data tells a different story: 1 in 3 women is a victim. It’s a systemic issue, not an exception.
Together with Saugella, a leading brand in intimate wellness, and Di.Re, we chose to confront this truth head-on with a data-driven awareness campaign.
Our goal was simple: make the numbers impossible to ignore.
To do so, we translated the 1-in-3 ratio into a clear, immediate visual language—turning abstract data into something tangible, powerful, and impossible to overlook.









