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L'energia di Senec è un vero prodigio


Customer: Senec


Industry: Energy & Utility


Project: Integrated Campaign

Awards:

2023 NC Digital Awards

1 Grand Prix


2023 NC Awards 

1 Bronze


2023 Cresta Awards

1 Shortlist

After the success of the 2021 awareness campaign, SENEC wanted to confirm its role as a leading brand in photovoltaic and storage systems in Italy.
The challenge: strengthen its position as an innovator — not only in technology, but also in brand image and values. 

To connect once again with the audience, we chose the same path: irony. To break away from the classic tone of the energy sector,we created a humorous ambiguity around a mysterious installer who looks and acts exactly like the sun god Apollo.


In the TV commercial, what looks like a mythological installation is actually the work of a real SENEC installer. Because the brand’s energy is not divine — but it is a real prodigy: capable of delivering sustainability, independence, and savings today.

The campaign launched with a TV spot, followed by a print AD adapted for both B2B and B2C audiences.
Then, a digital activation plan and a branded content series on social media, where Apollo became the face of a light-hearted, educational format on the benefits of energy self-sufficiency.


Across every touchpoint, Apollo’s charisma and irony helped define a strong and distinctive brand positioning — turning energy into a story worth watching.

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