
L'energia di Senec è un vero prodigio
Customer: Senec
Industry: Energy & Utility
Project: Integrated Campaign
Awards:
2023 NC Digital Awards
1 Grand Prix
2023 NC Awards
1 Bronze
2023 Cresta Awards
1 Shortlist
After the success of the 2021 awareness campaign, SENEC wanted to confirm its role as a leading brand in photovoltaic and storage systems in Italy.
The challenge: strengthen its position as an innovator — not only in technology, but also in brand image and values.
To connect once again with the audience, we chose the same path: irony. To break away from the classic tone of the energy sector,we created a humorous ambiguity around a mysterious installer who looks and acts exactly like the sun god Apollo.
In the TV commercial, what looks like a mythological installation is actually the work of a real SENEC installer. Because the brand’s energy is not divine — but it is a real prodigy: capable of delivering sustainability, independence, and savings today.
The campaign launched with a TV spot, followed by a print AD adapted for both B2B and B2C audiences.
Then, a digital activation plan and a branded content series on social media, where Apollo became the face of a light-hearted, educational format on the benefits of energy self-sufficiency.
Across every touchpoint, Apollo’s charisma and irony helped define a strong and distinctive brand positioning — turning energy into a story worth watching.