Diverse ma uguali
Customer: Saugella
Industry: Personal Care
Project: Brand & Social Activation
Awards:
2022 NC Awards
1 Gold
2021 NC Digital Awards
2 Grand Prix | 1 Gold | 1 Silver
Saugella has always supported women in their daily well-being and intimate care. With the launch of Saugella Intimate
& Body, a new cleanser designed to meet both intimate and full-body needs, we are sending a strong message about self-care and prevention.
Breast cancer affects millions of women worldwide, yet awareness and early detection remain critical issues.
That's why we have turned our product into a symbol of empowerment and education. We celebrated the uniqueness of every woman by illustrating different breast shapes and colours on our limited edition packaging. But we didn't stop there.
We created a social activation that transformed a simple sticker into an awareness tool. Strategically placed on the packaging, the sticker invited women – including prominent influencers – to take a photo by positioning it over their nipples and share their commitment to prevention.
We also developed an educational content series in collaboration with a specialised NGO to promote self-examination and encourage early detection.
With a mix of design, digital engagement, and purpose-driven storytelling, we turned a product launch into a movement for women's health and empowerment.